Headway Inc Goodly
10 min · 3 cases · 1 thing to do tonight

AI is already part of the Goodly team.

A year in — from experiments to daily practice.

Maksym Petrovskyi · Product Engineer @ Goodly Scroll
Who I am

My name is Max and here's how I ended up here.

  1. PM assistant · construction company
  2. Mr Cat pizzeria
  3. Broadcast engineer · TV station
  4. Hookah bar
  5. Electrical engineer · ArcelorMittal Kryvyi Rih
  6. QA engineer → automation engineer · Ubisoft
  7. A few test-automation projects — energy-management platforms, bike sales, hospitality
  8. Gamedev, YouTube, AI experiments
  9. AI Engineer · Goodly · 05.25 – 04.26
  10. Product Engineer · Goodly · 05.26 – ∞
"Curiosity and laziness — the two engines behind every career turn I've made. In 2024, AI finally let them work together."
01 / 03 · GoodlySMM

An Instagram machine that writes, posts, and learns on its own.

We had no time for Instagram. We ran it as an afterthought — no priority, no budget for an SMM person or an agency. AI was the only option. The team gave the green light — and over time a real pipeline grew, from idea to publication.

What it does: generates content in brand voice, builds creatives, schedules, publishes, analyses engagement, rewrites itself. All that's left is the approve button.

Posting frequency
vs. manual operation
Engagement
to be
discovered
~30 days of metrics ahead
SMM people on the team
0
the pipeline is already closing the loop
smm.goodly.app · /projects/goodly/feed
live demo
Goodly Goodly
Goodly · Wellness app
BST · 29 Apr
Dashboard
Wednesday, April 29, 2026
just now
Last batch: Completed · 3h ago
📄
Total Posts
11
Pending Review
6
Requires action
📅
Scheduled Soon
0
Next 7 days
Posted This Week
0
11 created this week
Publishing Queue
5
$
AI Cost (month)
$0.04
👍
Approval Rate
100%
Pending Review
6 posts awaiting your approval
View all →
Community & Connection
Ever had one of those mornings where everything seems to go sideways?
Added 3h ago
Family Life
Picture this: it's dinnertime and the table is set, but the sound of clattering…
Added 3h ago
Career & Identity
It's 7:45 AM and I've just dropped the kids off at school, balancing a cup…
Added 3h ago
A full week (3 posts + 5 stories) typically costs $0.30–0.60 on gpt-4o. Preview one caption first if unsure.
Feed
Review and approve generated content
Grid Weekly + New Post ✨ Generate Week
Review Approved Scheduled Posted All
goodly Post
Review
goodly Ever had one of those mornings where everything seems to go sideways? As I rushed to get the kids ready for school and finish… more
#Goodly #GoodlyLife #LiveLikeUsAtGoodly #GoodlyAI
3 HOURS AGO
In Review
✓ Approve ✕ Reject
goodly Post
Review
goodly Picture this: it's dinnertime and the table is set, but the sound of clattering dishes is quickly drowned out by the crescend… more
#GoodlyLife #YaroslavAIGoodly #Goodly #GoodlyAI
3 HOURS AGO
In Review
✓ Approve ✕ Reject
goodly Post
Review
goodly It's 7:45 AM and I've just dropped the kids off at school, balancing a cup of coffee in one hand and my phone in the other… more
#LiveLikeUsAtGoodly #Goodly #GoodlyLife #YaroslavAIGoodly
3 HOURS AGO
In Review
✓ Approve ✕ Reject
goodly Post · queued
Approved
goodly Sunday afternoons have a way of slowing down — kids in the yard, a half-finished crossword, that one cup of tea you actually finish… more
#GoodlyLife #SundayMode #LiveLikeUsAtGoodly
APPROVED 1H AGO
Approved
📅 Schedule ✎ Edit
goodly Post · planned for May 2
Scheduled
goodly 4 seconds in. 4 seconds hold. 4 seconds out. The simplest reset button you'll ever find — and you carry it with you… more
#Breathwork #Goodly #BoxBreathing #GoodlyAI
SCHEDULED · MAY 2 · 09:30
Scheduled
⏱ Reschedule ✕ Cancel
goodly Post · live
Posted
goodly Boundaries are not walls — they're doors with a working lock. Here's how three women in our community redrew theirs this month… more
#Boundaries #GoodlyLife #Community #GoodlyAI
POSTED 2D AGO · 1 247 LIKES
Posted
📊 Insights ↗ Reshare
✓ Configure Preview Confirm
Generating week of May 5 · brand voice + 4 pillars · approve threshold 0.85 3 / 7
AI Notes · weekly quality check
Hashtag overlap: 4 of 7 posts use #wellness — diversifying tags for posts 4–7.
CTA verb spread: 6 distinct CTA verbs. Better than last week (3).
Pillar balance: 4 wellness, 2 product, 1 community. Plan was 3-2-2 — adding 1 community post at slot 7.
Content Calendar
Plan, schedule, and track your Instagram posts
April 2026 Month Week
MON
TUE
WED
THU
FRI
SAT
SUN
30
31
1
AI: New month…
2
3
AI: Friday vib…
4
5
AI: Sunday slo…
6
AI: Monday mot…
7
8
AI: Mealtime m…
AI: Quick win…
9
10
AI: Friday fam…
11
12
AI: Sunday fa…
13
AI: Boundaries…
14
15
AI: Mid-week r…
AI: 5-min brea…
16
17
AI: Carpool li…
18
19
20
AI: Working m…
21
22
AI: The evolu…
23
24
AI: Heroes ne…
25
26
AI: Sunday re…
27
AI: Monday st…
28
AI: Tuesday c…
29
AI: Ev…
AI: Th…
AI: Ev…
+8 more
30
AI: Month wra…
1
AI: May open…
2
3
AI: Sun. fa…
Scheduled Posted Review
Week Details
Apr 27 – May 3, 2026 · BST
×
F
Wed, Apr 29 · 02:37 BST
AI: Ever had one of those gr…
Approved
S
Wed, Apr 29 · 02:37 BST
AI: The carpool line is crawli…
Approved
C
Wed, Apr 29 · 02:37 BST
AI: Ever found yourself at th…
Approved
C
Wed, Apr 29 · 02:37 BST
AI: Ever raced to school pick…
Approved
C
Wed, Apr 29 · 02:37 BST
AI: It's 12:30 pm and the em…
Approved
C
Wed, Apr 29 · 02:45 BST
AI: Ever had one of those m…
Review
F
Wed, Apr 29 · 02:45 BST
AI: Sunday afternoons have…
Review
02 / 03 · Practices · Goodly iOS + Android

Seven features in two weeks. Without pulling the designer or mobile team full-time.

Goodly has part-time designer, booked 100%. The content team's promising ideas never made it to release — the designer always had something more important from a product standpoint.

AI breaks the bottleneck: text → Figma reference → Figma design → app code. Specialist developers and designers — only at review and approval.

  1. STEP 01 · HUMAN

    Content design

    describes the idea in text, gathers references

  2. STEP 02 · AI

    AI

    generates the design in Figma

  3. STEP 03 · HUMAN

    Designer

    leaves comments

  4. STEP 04 · AI

    AI

    reworks the design in Figma

  5. STEP 05 · HUMAN

    Team

    gives the green light

  6. STEP 06 · AI

    AI

    writes iOS / Android code, ships it for review

  7. STEP 07 · HUMAN

    Mobile engineers

    approve or request changes via comments

Meditations
feature 01
Quizzes
feature 02
Breathwork
feature 03
Wellness Wheel
feature 04
Planning estimate
20 hours
(example: Wellness Wheel feature)
Delivery with AI
4 hours — AI
+ 2 hours review
(example: Wellness Wheel feature)
Speedup
(example: Wellness Wheel feature)
03 / 03 · HeadOfAI

I know everything about myself. Because my AI knows it too.

Connected

  • Notion
  • Email · 7 accounts
  • Slack
  • Todoist
  • Telegram · 20+ chats
  • Google Calendar · 7
  • Monobank
  • Lloyds
  • Wise
  • Revolut
  • Granola
  • GitHub · GitLab
  • maxheadof.ai
  • Even G2 glasses
  • + 5 more

Does

  • Morning digest with task status
  • Briefing 15 min before each meeting
  • Updates Notion tasks after meetings
  • AI triage of email and notifications
  • Orchestrates parallel agents
  • Generates and sends invoices
  • Smart-home control
  • and more

30 modules. 7 mailboxes. 20+ Telegram chats. Slack. 2 Notion workspaces. 7 calendars. 4 banks. Granola for meetings. A personal maxheadof.ai. An orchestrator that ships features through a 6-phase pipeline — across projects, in parallel.

It started with generating and sending invoices once a month. It grew into a personal nervous system that sees email, money, meetings, tasks — and reminds me of the things I'd definitely forget.

dashboard.maxheadof.ai
live
— · — · KYIV
—:—:—

Good morning, Maksym. Coffee-break talk in 18 min. Glasses checklist is ready — load it whenever you want.

AI spend today
$4.27
↑ 12% vs avg · 73% Sonnet 4.6
Inbox (7 accounts)
3
2 actionable · 1 urgent
System
412 MB
healthy · uptime 14d
Live nudges · 3 streaming
$
Bank-import scanner found 4 new statements. Auto-classify or review?
finance · monobank-sync
11m
@
Email triage: 1 from prjheadway flagged urgent — Lina re: today's talk.
email · gmail prj
22m
!
Goodly iOS CI failed on main · TestFlightUploadStep · ready to retry.
ci · gitlab
38m
Today · 4 events
11:55 Glasses primer · load checklist into HUD 5 min
12:00 Coffee break talk · AI use cases · 250 online + 50 offline 12 min
13:30 Coffee · Yaroslav Petriv — "If you don't work with AI, AI will tell me to fire you and hire AI. AI. AI. AIIIII…" 30 min
15:00 Goodly App Sync 45 min
dashboard.maxheadof.ai/telegram
9 topics · live
💬 General · MC ↔ Maksym latest activity 14:15
14:00 · Granola → MC · meeting digest synced
🎛 HeadOfAI 14:15
⏰ In 15 min · coffee with Yaroslav Petriv
Slack: last time you discussed Q4 roadmap and positioning
Last meeting · 17 Apr (Granola): onboarding metrics, drop-off on step 3
You promised: drafts of the pricing experiment · not marked complete in Notion
Yaroslav promised: feedback on the positioning brief · nothing in Slack DM
Context: his cat has a birthday this week — not congratulated yet.
Get ready.
14:16 · Maksym ✓ acknowledged · agenda updated
/briefing /thread /ack /ask type a command…
dashboard.maxheadof.ai/life/finance
137 tx · 4 banks
Finance · April 2026
Savings rate & AI insight
137 transactions · 4 currencies · 4 banks
Savings rate · April
38%
+11 pts vs March · target 30%
JanFebMarApr
AI insight

Subscriptions doubled in March. 80% — single cluster: AI tools (4 new this quarter). Verified usage: only 2 of 4 actively used in past 14 days. Consider canceling Notion.so AI add-on and Cursor (no recent sessions logged).

Generated by Claude · 3s ago · across 137 transactions

UAH · Mono
₴ 142,820
GBP · Lloyds
£ 4,206
USD · Wise
$ 6,840
EUR · Revolut
€ 1,206
Top spend categories · April
Subscriptions $612 · 32%
Groceries $428 · 22%
Travel $320 · 17%
Coffee $184 · 10%
Books · learning $120 · 6%
dashboard.maxheadof.ai/work/orchestrator/run-142
running
Orchestrator · run #142
"Add streak counter to onboarding flow"
Wave 2 / 2
Wave 1 · ✓ done · 06:42
figma-builder completed
Pull StreakCounter design from Figma · export 2x assets · push to /assets/streak/
✓ 06:42 $0.31
Wave 2 · running · 3 agents in parallel
✓ Plan
✓ TDD
⚙ Build
Verify
Docs
Signal
goodly-ios running
StreakCounter SwiftUI view + reducer · onboarding integration
02:14 $0.42
goodly-android running
StreakCounter Compose view + state · onboarding wiring
01:48 $0.38
goodly-frontend running
Streak admin chart · cohort filter · BFF endpoint
01:22 $0.21
Wrap-up

Now — the part that lasts.

end of presentation

Дякую за увагу.

Questions, coffee, messages — open to a chat and to swapping notes.

A talk by
Maksym Petrovskyi
Product Engineer · Goodly R&D
Executive Producer
Yaroslav Petriv General Manager with AI in mind · Goodly R&D
Head of Engineering
Max Hilliaka Head of R&D Engineering
Engineering Management
Maksym Shykov Engineering Manager · Goodly R&D
Growth & Marketing
Anton Bespalko Growth Marketing Manager · Goodly R&D
Artem Orlov User Acquisition Specialist · Goodly R&D
People & Talent
Viktoriia Mhlamian Talent Acquisition · PO · Headway Inc
Kateryna Mikhadiuk HR Specialist
Content
Maryna Dvirna Content Product Manager · Goodly R&D
Mariam Modebadze Content Designer · Goodly R&D
Design
Maryna Odaiska Visual Designer · Goodly R&D
Oleh Smieltsov Product Designer · Goodly R&D
Andrii Rachynskyi Design Team · Goodly R&D
Engineering
Vladyslav Symonovych Frontend Engineer · Goodly R&D
Serj Miskiv iOS Engineer · Goodly R&D
Ivan Serdechenko Android Engineer · Goodly R&D
Ivan Lazariev Backend Engineer · Goodly R&D
Special thanks
Goodly R&D Team
Headway Inc
Built with
Claude · ChatGPT · Cursor
Fin.